Twilio Segment: Experts in Customer Data Platforms (CDP)

Twilio Segment is a Customer Data Platform that enables marketers to create unique and tailored customer journeys across all digital channels. Their solutions help businesses enhance customer engagement, streamline operations, and drive innovation in the B2C eCommerce and retail space.

Intimate Attendance and Engagement

Twilio sought to provide a high-quality, intimate experience for their valued guests, tailored to their specific needs. They approached us at King & Bay, and after initial discussions about their goals for the night, we knew exactly how to help them achieve these objectives.

With 23 guests in attendance, the event fostered personalized interactions. Twilio reps were able to have meaningful discussions and understand product feedback which was one of their aims. The evening was elevated by our exceptional food and beverage offerings. Guests indulged in 10-14 pieces of passed hors d'oeuvres and enjoyed drinks from our premium open bar, ensuring they were well-catered throughout the event.

Exclusive Custom Gifting Experience

After the initial welcome and networking session, each guest was treated to a unique experience in our private fitting rooms. They were fitted for custom dress shirts, choosing their preferred fabric and receiving precise measurements to ensure a perfect fit. This personalized touch added a layer of exclusivity and memorability to the event that Twilio could not find with other vendors.

Networking in an Opulent Setting

Our venue’s luxurious and intimate lounge provided the perfect backdrop for networking. Guests had the opportunity to engage in meaningful conversations, share business insights, and discuss how they are using Twilio’s communications and CDP solutions to tackle challenges in the B2C eCommerce and retail sectors. The setting was designed to foster insightful discussions, free from the distractions of more crowded environments like sporting events or restaurants.

Ensuring Continued Engagement

A few weeks after the event, the tailored dress shirts were delivered. This provided a guaranteed second touchpoint for Twilio, allowing individual sales reps to pick up the shirts and re-engage with their respective clients. This follow-up not only reinforced the connections made at the event but also enabled Twilio's reps to further discuss retention and expansion opportunities while staying top of mind for their target accounts.