Rethinking Client Gifting in a Competitive World

On December 10th, Glean welcomed 20 valued clients to King & Bay’s luxury event venue in Toronto for an evening of networking, presentation, and personalized gifting. From the moment guests were greeted by our hostess and checked their coats, it was clear this wasn’t your average corporate event. The lounge buzzed with conversation over a premium open bar and passed hors d’oeuvres, followed by a short presentation that kicked off the night’s signature experience: custom shirt fittings.

The Power of Subtlety: Branding That Lives in Their Closet

In a world flooded with digital ads—on Google, YouTube, LinkedIn—your brand is fighting for a split second of attention. So how do you create something that cuts through the noise?

You make it personal.

Every guest at the Glean event received a high-quality custom dress shirt designed with the help of a King & Bay master clothier. But here’s what made it brilliant: Glean’s logo was subtly embroidered on the inside collar of each shirt—a private, refined brand placement that turns a luxury garment into a long-term brand asset.

This isn’t just swag. It’s a piece of your brand that lives in someone’s closet—not in an inbox or banner ad competing with 20 others.

Every time a guest reaches for that shirt—whether it’s for a pitch, a dinner, or a big meeting—they’ll remember where they got it. The feel of the fabric. The fit. The experience. That’s mindshare your competitors can’t touch.

It’s branding in its most intimate form: discreet, thoughtful, and lasting. And because the shirt is premium and truly wearable, they’ll come back to it again and again. Your brand becomes part of their rotation—literally.

A Venue Designed to Impress

King & Bay’s turnkey event venue provided the ideal backdrop for this intimate experience. Perched 25 floors above the Financial District, the lounge combines boardroom-level service with the warmth of a luxury hospitality suite. It’s built for unique corporate events where you want clients to feel valued—and remembered.

Turnkey Execution, Zero Stress

Glean didn’t have to worry about anything. From coat check and event flow to food, drink, and personalized shirt fittings, King & Bay handled every detail. The premium open bar and curated hors d’oeuvres made mingling effortless, while the seamless transition to 1:1 consultations allowed guests to focus on the experience, not logistics.

Built-In Brand Recall: The Second Touchpoint

Once the shirts are ready, guests return to pick them up—creating a guaranteed second touchpoint. Another moment to reconnect, continue conversations, and build deeper relationships. And once they start wearing the shirts? That’s when the real ROI begins.

Conclusion: Cutting Through the Noise

If you're investing in corporate events in Toronto, don't settle for what everyone else is doing. Glean’s approach wasn’t just different—it was smarter.

By delivering a custom tailored gift with discreet branding, they broke through the digital noise and planted their brand in a far more personal space: their client’s closet. It’s a unique experience that makes your brand part of their lifestyle—and keeps you top of mind long after the event ends.