Why Invest in a Custom Suit?

Posted in Fundamental Style, Style Knowledge

POSTED BY: Sushant Vachhar

In today's competitive business world, more emphasis is being placed on men's appearances, in both work and casual settings. This means that investing in a custom suit that fits you like a glove can give you a serious edge. 

There has been a resurgence of men's fashion. Men from all over are rediscovering the importance of their appearance and how it plays a pivotal role in their lives and work.

With this resurgence, comes a return to tradition. Men are starting to move towards custom clothing rather than choosing to shop from ready to wear companies. Why is this?

The truth is, with this new interest and attention to taking care of their appearance, men are realizing the significant benefits from custom clothing that cannot be achieved in ready to wear. In this article we look at 3 key aspects of why custom clothing is a much better investment than ready to wear.

1. Superior Fit

The beauty behind custom clothing is being able to create a garment completely from scratch. While Made to Measure and Ready to Wear garments are created using pre-set fits, a custom garment is created entirely using your measurements. This means that every aspect of your suit will be made, based on you.

The way your body naturally curves, your posture and the way you stand is all taken into consideration, ensuring the garment will fit and feel incredible. Image #1 above shows a garment that fits impeccably, giving the wearer enough room for day to day activities, without having excessive fabric. The result is a fit that is not too tight, nor too loose. It is a happy medium that looks and feels appropriate.

2. Flattering Silhouette

A superior fit goes hand in hand with a flattering silhouette. While the fit takes care of how comfortable you feel in your garments, the silhouette of the garment is what creates a visually appealing look by allowing the fabric to drape beautifully. Certain details of your garment can be tweaked in order to hide imperfections and highlight your best features. A perfect example of this is lapel width.

Image #2 above showcases a beautiful chocolate brown double breasted plaid suit. On a slim frame, the addition of a broad peak lapel and strong shoulders visually makes the wearer look broader in the shoulder with a better posture.

These visual aids may not even be noticed by the wearer, but to others, there is something noticeably different in the most subtle ways. Small tweaks and many additional details like this are what can be added to ensure a flattering silhouette.

  • Freedom of choice can be your best friend or your worst enemy. Many men who are creating a custom suit for the first time, most likely try to add too many personalizations to their suit, creating an odd looking piece. The key to a good looking custom suit is balance.
    Sushant Vachhar, Master Clothier

3. Freedom of Choice

The first thing that comes to mind when hearing the words "custom" is the concept of choice. While fit is a necessity and the main reason to choose custom, having the ability to design your suit the way you want is a major deciding factor. It is common belief at KING & BAY that every man is unique, with his own unique personal sense of style.

While ready to wear companies force you to conform to the designer's vision and opinion of what looks good, custom allows your vision to truly shine, letting you design what pleases your own personal style. A ready to wear store can only showcase a handful of styles of suits and jackets per season, while a custom clothier works through fabric books.

A single book of fabrics can contain close to 50 different cloths. Each cloth is a presents the possibility for creating something new. A library of fabrics by a single custom clothier can contain thousands of fabrics, making each custom piece truly made for you.

While the fabric is the starting point, custom clothing offers an incredible amount of personalization. Examples can lead from button choices, stitching and even designs for interior linings. The ability to choose every aspect of your garment, from fit to style is one of the most significant benefits to working with custom clothing.


In the beginning of this article, we explored the attention of men returning to taking care of their appearance. Clothing is a visual representation of who you are, and it communicates your character to others without you having to say a single word.

Truly taking the time to define who you are and your sense of style has many benefits in daily life, especially in work. The question is, if you could design a garment to wear that represents who you are, why would you ever consider ready to wear.


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