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UFC legend and James Bond superfan Bruce Buffer channels inner 007 with custom smoking jackets

Posted Oct 1st, 2020 in Bruce Buffer, In The News, Smoking Jackets, Sport Style

Legendary ring announcers Bruce and Michael Buffer share more than their family name and an occupation. They also share an elegant sense of style and a taste for custom clothing.


Bruce Buffer and Michael Buffer are legends — with great style

Incredible... And Mostly True

Bruce Buffer was watching a boxing event with his father when he first laid his eyes on legendary boxing announcer, Michael Buffer.

"He was so different than the other ring announcers," Bruce tells ESPN. "Very handsome, debonair-looking. Had the tuxedo with, like, this James Bond flair. I was fascinated because I thought, 'What a cool job that is!’”

Bruce had no idea he was watching his half-brother.

Though they didn't meet until they were adults, the Buffer brothers quickly grew comfortable with more family. Fast forward a couple of decades, and Bruce and Michael are more than brothers and business partners.

They're both legendary ring announcers of their respective combat sport — and they look great doing it.

It’s an astounding story, but it's true.

(Image Source: Emily Shur for ESPN)

Bruce Develops His Own 007 Style

After 20 years of announcing UFC, Bruce has become a sports legend in his own right with a classic style all his own.

His home is a monument to his obsession with the Sean Connery and Roger Moore era 007 films.

These days, when Bruce wants to display his own Bond flair, he turns to King & Bay.

Since 2016, we’ve been creating custom smoking jackets for Bruce to wear for each of his UFC main events. We’re proud to be Bruce’s go-to custom men’s clothier.

And King & Bay is Proud to Dress Him

Related Links

Read about the incredible true story of Bruce and Michael Buffer on ›

Browse Bruce's 007 style ›

Bruce sets new standards for looking good in the ring ›

(Image Source: Christian Petersen for Zuffa LLC)

UFC's Bruce Buffer is a well-dressed legend in his King & Bay custom smoking jacket