Legendary ring announcers Bruce and Michael Buffer share more than their family name and an occupation. They also share an elegant sense of style and a taste for custom clothing.
Incredible... And Mostly True
Bruce Buffer was watching a boxing event with his father when he first laid his eyes on legendary boxing announcer, Michael Buffer.
"He was so different than the other ring announcers," Bruce tells ESPN. "Very handsome, debonair-looking. Had the tuxedo with, like, this James Bond flair. I was fascinated because I thought, 'What a cool job that is!’”
Bruce had no idea he was watching his half-brother.
Though they didn't meet until they were adults, the Buffer brothers quickly grew comfortable with more family. Fast forward a couple of decades, and Bruce and Michael are more than brothers and business partners.
They're both legendary ring announcers of their respective combat sport — and they look great doing it.
It’s an astounding story, but it's true.
(When he enters the Octagon)...in the run-up to his climactic roar, Bruce bounds around the ring, getting in the fighters' faces as he introduces them to audiences around the world, executing 180-degree spins that make his bright paisley smoking jacket shimmer.
Bruce Develops His Own 007 Style
After 20 years of announcing UFC, Bruce has become a sports legend in his own right with a classic style all his own.
His home is a monument to his obsession with the Sean Connery and Roger Moore era 007 films.
These days, when Bruce wants to display his own Bond flair, he turns to King & Bay.
Since 2016, we’ve been creating custom smoking jackets for Bruce to wear for each of his UFC main events. We’re proud to be Bruce’s go-to custom men’s clothier.