Inside Hook Spoke to the Man Behind Bruce Buffer’s Increasingly Audacious UFC Fits
It’s nigh impossible to outdress professional athletes. "It's a challenge trying to top each jacket, to be honest, but it is fun," says Aashif Jamani of King & Bay
Displaying posts in Sport Style
Fans React Big to Bruce's UFC 257 Look
Every time Bruce Buffer steps into the Octagon to announce a UFC fight, he does it wearing a unique piece of Canada – a custom smoking jacket from King & Bay.
Bruce Brings a Piece of Canada Into the Cage
Every time Bruce Buffer steps into the Octagon to announce a UFC fight, he does it wearing a unique piece of Canada – a custom smoking jacket from King & Bay.
Bruce Buffer's Smoking Jacket Gallery
It's a gallery of great looks! The stunning silk jacquard smoking jackets worn by Bruce in the UFC octagon scream his unique style.
What's Bruce Wearing at UFC 258?
UFC 258, to be held on Valentine's Day Eve in Las Vegas, promises to have a number of contestants seeing stars, not hearts, swirling around the canvas by the end of the night.
Bruce Buffer Brings Style to the Octagon
For 25 years, Bruce Buffer has been the man at the centre of the UFC ring and has introduced some of the greatest fighters from every generation.
UFC legend and James Bond superfan Bruce Buffer channels inner 007 with custom smoking jackets
Legendary ring announcers Bruce and Michael Buffer share more than their family name and an occupation. They also share an elegant sense of style and a taste for custom clothing.
One gorgeous smoking jacket gives Dwayne De Rosario three fabulous looks
A silk jacquard smoking jacket is definitely an investment piece – but with the flexibility it brings for creating multiple looks, we believe it's an investment with a great ROI.
Former NHL star Doug Gilmour and a surprise guest provide an extraordinary celebrity experience
Former NHL star Doug Gilmour and a surprise guest provide an extraordinary celebrity experience for this private event.
Bruce Buffer announces the return of Conor McGregor to UFC in style
UFC 246 McGregor vs Cowboy is the most anticipated UFC event this year, and once again, Bruce Buffer will take his stand in the octagon wearing King & Bay.