Inside Hook Spoke to the Man Behind Bruce Buffer’s Increasingly Audacious UFC Fits
It’s nigh impossible to outdress professional athletes. "It's a challenge trying to top each jacket, to be honest, but it is fun," says Aashif Jamani of King & Bay
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Georges St. Pierre celebrates his win at UFC 217 dressed in King & Bay
After a 4 year hiatus, Georges St. Pierre celebrates a win at his comeback fight at UFC 217, wearing a King & Bay custom suit... and our unique lapel pin!
Connor McDavid on the red carpet at the NHL's All-Star weekend
It was a priceless moment as Connor McDavid was interviewed by a young reporter on the red carpet for the recent NHL All-Star Sunday celebrations.