When planning a wedding, much of the attention naturally focuses on the bride. However, today's groom is becoming just as invested in creating a polished and stylish appearance. One of the most important aspects of wedding fashion is ensuring the bride and groom look cohesive as a couple while still expressing their individual personalities. Read our blog to learn how men can coordinate their wedding attire with their bride for a seamless and memorable summer wedding style.
Modern Groom Style
Today's wedding trends are all about creating a unified vision, and that includes the bride and groom's attire. From colour coordination to seasonal fabrics and accessories, men have more options than ever to complement their partner's style. A thoughtful approach to groom fashion helps create a polished, cohesive wedding look that feels perfectly suited for a summer celebration.
Groom Style Tips for a Cohesive Summer Wedding Look
Start with the Wedding Colour Palette
A cohesive wedding look begins with the overall colour scheme. Before selecting a suit or tuxedo, the groom should understand the wedding’s chosen palette. Whether the wedding features soft neutrals, romantic blush tones or earthy greens, the groom’s attire can subtly reflect these colours without appearing overly coordinated. For example, a groom wearing a light tan suit for a summer wedding can complement a bride carrying blush and ivory florals. Similarly, a navy suit pairs beautifully with many summer colour palettes while providing a timeless and elegant appearance. Accessories such as ties, pocket squares, socks, boutonnieres, and even loafers can introduce colours that connect the groom’s outfit to the bride’s bouquet, bridesmaids’ dresses, or wedding décor.
Match the Formality, Not Necessarily the Details
One common mistake many couples make is focusing too heavily on matching exact colours rather than matching the overall level of formality. If the bride is wearing a glamorous, beaded ballgown, the groom should choose attire that feels equally elevated, such as a classic tuxedo or formal black suit. On the other hand, if the bride opts for a relaxed bohemian dress for a beach wedding, a lightweight linen suit may feel more appropriate. The goal is balance. The bride and groom should look like they belong at the same event and complement one another stylistically.
Choose Summer-Friendly Fabrics
Summer weddings often bring warm temperatures and outdoor celebrations. Men should prioritize breathable fabrics that keep them comfortable while maintaining a polished appearance throughout the day. Popular summer wedding fabrics include linen, cotton blends, lightweight wool and seersucker. These materials help grooms stay cool while achieving a refined look. Lighter fabrics also pair beautifully with the airy and romantic feel that many summer brides embrace in their wedding gowns. Comfort is especially important because a relaxed and confident groom will naturally look better in photos and enjoy the celebration more.
Coordinate with the Bride's Style
A cohesive wedding look is about creating visual harmony. Consider the bride’s overall aesthetic:
Classic Bride
If the bride is wearing a timeless silhouette with traditional accessories, a tailored navy, charcoal or black suit creates a sophisticated pairing.
Modern Bride
For brides choosing sleek gowns with minimalist details, grooms can embrace contemporary tailoring, monochromatic colour schemes or unique jacket styles.
Romantic Bride
Soft fabrics, floral accents, and flowing silhouettes pair beautifully with lighter-coloured suits and subtle accessories.
Rustic or Outdoor Bride
For barn, vineyard or garden weddings, earth tones and textured fabrics can help the groom complement the relaxed atmosphere.
By understanding the bride’s vision, the groom can select attire that enhances the overall wedding aesthetic rather than competing with it.
Style with Accessories
Accessories are where a groom can truly tie his look into the wedding design. Consider coordinating tie or bow tie colours, pocket squares, boutonnieres, watches, cufflinks, shoes and suspenders. For summer weddings, floral ties, pastel pocket squares and fresh boutonnieres can subtly connect the groom's style to the bridal bouquet and seasonal décor. The key is moderation. Small details often make the biggest impact when creating a cohesive wedding look.
Don't Forget the Wedding Party
The groom’s attire should also fit seamlessly with the bridal party. Groomsmen don't need to wear identical outfits, but their attire should complement both the groom and the bridesmaids.
For example, if bridesmaids are wearing sage green dresses, the groom may incorporate sage accents in his tie or boutonniere while groomsmen wear coordinating accessories. This creates a unified appearance throughout the wedding party without looking overly matched.
This summer, men have more opportunities than ever to express their personal style while coordinating beautifully with their bride, resulting in a wedding day look that's both fashionable and unforgettable.
Our Master Clothiers are experts when it comes to helping grooms coordinate their attire with their brides. Schedule a style consultation and let us help you design your perfect summer wedding look.
More King & Bay Men's Style Advice
Style Guide for Dads: Dressing Well at Every Age
Fatherhood changes a lot of things. Your priorities shift, your schedule fills up, and suddenly you're balancing work, family, and everything in between. What shouldn't change, however, is how you feel when you get dressed each morning. This Father's Day, we're celebrating the modern dad with a style guide featuring timeless wardrobe advice and principles that work at every age.
Style & Performance: Custom King & Bay Golf Shoes
In modern menswear, personalization has moved far beyond suits and shirts. Today, even performance-driven pieces like golf footwear are becoming an expression of individual style. At King & Bay, custom golf shoes are redefining what it means for men to look sharp on and off the course, blending craftsmanship and comfort into every step.
The Modern Double Breasted Suit for Men
The double breasted suit has returned to modern menswear in a way that feels intentional rather than nostalgic. Once associated with formality and structure, it has been reinterpreted with softer tailoring and lighter proportions. For men today, it represents confidence without rigidity, making it especially relevant for spring and summer style.
The Psychology of Men's Style
What you wear does more than cover your body; it quietly communicates how you see yourself, how you want to be seen and even how you behave. Most men think clothing is just about style or practicality, but psychology shows it plays a deeper role in confidence, perception and decision making. Read our blog for a breakdown of the psychology behind what you wear and why it matters more than most people realize.



