The Mission2Mask initiative is a key pillar at King & Bay in our guiding principles of doing good in our community.
Supportin the fight against COVID-19.
King & Bay Custom Clothing, a Toronto-based bespoke clothier, has responded to the challenges posed by COVID-19 by retooling their business in the form of a new charitable endeavour called Mission2Mask.
This initiative, with the goal of providing non-medical grade face masks to all those in need, has united the company, their individual and corporate clients, and a growing list of sewing volunteers and benefactors.
It was evident early on that masking the public would reduce the spread of COVID-19, and thereby enable a more robust eventual return to business for the entire local economy.
We've joined a great team to support community health.
It started with a simple idea...
The effort began on social media, as King & Bay launched the 'Shirt Off Your Back Face Mask Challenge' in late March, challenging their followers and community to sew spare dress shirts into face masks using a DIY instructional video, available in 18 languages.
As more volunteers came onboard, a Shirt Drive donation campaign followed to supply the collective with the materials needed to scale up their efforts.
As requests for masks continued to grow significantly, King & Bay took the next step and re-tooled their own in-house production to be able to create masks at a much larger scale.
...And that idea continues to grow.
Today, under the banner of Mission2Mask, King & Bay is reaching out to corporate Canada.
A program of corporate partnerships is now available, via a Buy-1-Give-1 model, whereby companies can source face masks produced by King & Bay for their own employees' safety and peace of mind as they re-enter their workspaces, with each mask purchased funding a second mask to be donated to organizations in need.