The King & Bay Sport Style Blog

Looking for inspiration for your personal style? You're in the right place. King & Bay – Toronto's premium mens custom clothier – offers stories, ideas and trends through this blog.

The Voice of the Octagon: King & Bay Honours Bruce Buffer's 30-Year Legacy

The Voice of the Octagon: King & Bay Honours Bruce Buffer's 30-Year Legacy

Posted Feb 25th, 2026

Every sport has its moments. And then there’s the voice that makes those moments unforgettable. For 30 years, Bruce Buffer's voice has echoed through arenas around the world. At King & Bay, we've had the privilege of dressing Bruce Buffer for countless iconic fight nights. It was a true honour to design a one-of-a-kind raw silk jacquard jacket to commemorate his extraordinary milestone with the Ultimate Fighting Championship.

Professional Boxer Sukhdeep Singh Chakria on His Promising Career and Personal Style

Professional Boxer Sukhdeep Singh Chakria on His Promising Career and Personal Style

Posted Oct 11th, 2022

We had the pleasure of interviewing promising professional boxer, Sukhdeep Singh Chakria about his career, goals, and style, and he is as much of an inspiration as he is an incredible athlete. Read on to learn more about how he's literally beating the odds with every opponent he fights and how his King & Bay custom suits complement his image and personal style.

Voice talent Tim Hughes, takes a style tip from Bruce Buffer wearing King & Bay custom smoking jackets into the ring

Voice talent Tim Hughes, takes a style tip from Bruce Buffer wearing King & Bay custom smoking jackets into the ring

Posted Jun 23rd, 2021

Glory Kickboxing announcer. Radio Host. Stadium announcer for the Las Vegas Raiders and University of Utah Football Games. Tim Hughes has done it all in style.

Inside Hook Spoke to the Man Behind Bruce Buffer’s Increasingly Audacious UFC Fits

Inside Hook Spoke to the Man Behind Bruce Buffer’s Increasingly Audacious UFC Fits

Posted Apr 29th, 2021

It’s nigh impossible to outdress professional athletes. "It's a challenge trying to top each jacket, to be honest, but it is fun," says Aashif Jamani of King & Bay

Fans React Big to Bruce's UFC 257 Look

Fans React Big to Bruce's UFC 257 Look

Posted Feb 11th, 2021

Every time Bruce Buffer steps into the Octagon to announce a UFC fight, he does it wearing a unique piece of Canada – a custom smoking jacket from King & Bay.

Bruce Brings a Piece of Canada Into the Cage

Bruce Brings a Piece of Canada Into the Cage

Posted Feb 11th, 2021

Every time Bruce Buffer steps into the Octagon to announce a UFC fight, he does it wearing a unique piece of Canada – a custom smoking jacket from King & Bay.

Bruce Buffer's Smoking Jacket Gallery

Bruce Buffer's Smoking Jacket Gallery

Posted Feb 11th, 2021

It's a gallery of great looks! The stunning silk jacquard smoking jackets worn by Bruce in the UFC octagon scream his unique style.

What's Bruce Wearing at UFC 258?

What's Bruce Wearing at UFC 258?

Posted Feb 9th, 2021

UFC 258, to be held on Valentine's Day Eve in Las Vegas, promises to have a number of contestants seeing stars, not hearts, swirling around the canvas by the end of the night.

Bruce Buffer Brings Style to the Octagon

Bruce Buffer Brings Style to the Octagon

Posted Feb 9th, 2021

For 25 years, Bruce Buffer has been the man at the centre of the UFC ring and has introduced some of the greatest fighters from every generation.

UFC legend and James Bond superfan Bruce Buffer channels inner 007 with custom smoking jackets

UFC legend and James Bond superfan Bruce Buffer channels inner 007 with custom smoking jackets

Posted Oct 1st, 2020

Legendary ring announcers Bruce and Michael Buffer share more than their family name and an occupation. They also share an elegant sense of style and a taste for custom clothing.

One gorgeous smoking jacket gives Dwayne De Rosario three fabulous looks

One gorgeous smoking jacket gives Dwayne De Rosario three fabulous looks

Posted Mar 4th, 2020

A silk jacquard smoking jacket is definitely an investment piece – but with the flexibility it brings for creating multiple looks, we believe it's an investment with a great ROI.

Former NHL star Doug Gilmour and a surprise guest provide an extraordinary celebrity experience

Former NHL star Doug Gilmour and a surprise guest provide an extraordinary celebrity experience

Posted Jan 29th, 2020

Former NHL star Doug Gilmour and a surprise guest provide an extraordinary celebrity experience for this private event.

Bruce Buffer announces the return of Conor McGregor to UFC in style

Bruce Buffer announces the return of Conor McGregor to UFC in style

Posted Jan 16th, 2020

UFC 246 McGregor vs Cowboy is the most anticipated UFC event this year, and once again, Bruce Buffer will take his stand in the octagon wearing King & Bay.

Looking Back On Bruce Buffer's UFC Style

Looking Back On Bruce Buffer's UFC Style

Posted Nov 11th, 2019

Bruce Buffer has been a long-time client of King & Bay, setting new standard for looking good in the ring with a unique custom smoking jacket designed for each UFC event.

Raptors fans create their own memories of 'We The North'

Raptors fans create their own memories of 'We The North'

Posted Oct 23rd, 2019

These very cool custom jacket linings are the perfect way for King & Bay clients to show their support of our beloved Toronto Raptors.

Clients and soccer fans share a Celebrity Athlete Experience with Dwayne DeRosario

Clients and soccer fans share a Celebrity Athlete Experience with Dwayne DeRosario

Posted Oct 20th, 2019

At a private event during World Cup 2018 in support of the DeRo Foundation three lucky clients won a Celebrity Experience with former Toronto FC player and MLSE Ambassador Dwayne DeRosario.

Professional boxer Sukhdeep Singh Chakria has a personal style worth fighting for

Professional boxer Sukhdeep Singh Chakria has a personal style worth fighting for

Posted Aug 18th, 2019

If the essence of an individual is reflected in how he presents himself to the world, professional boxer Sukhdeep Singh Chakria offers us a glimpse into the what's at the heart of his success.

Michael O'Rourke experiences the ultimate Toronto Blue Jays fan event with Lloyd Moseby, in support of the Jays Care Foundation

Michael O'Rourke experiences the ultimate Toronto Blue Jays fan event with Lloyd Moseby, in support of the Jays Care Foundation

Posted Oct 7th, 2018

One of two limited edition smoking jackets, a private event dinner with Lloyd... it was a dream come true for the winning bidder of the 'Dress to Impress with Lloyd Moseby' silent auction item.

'Veteran Voice of the Octagon', Bruce Buffer, calls UFC matches dressed in custom smoking jackets

'Veteran Voice of the Octagon', Bruce Buffer, calls UFC matches dressed in custom smoking jackets

Posted Apr 19th, 2018

As the official Octagon announcer for UFC events, Bruce Buffer is front and center at every fight and has set a new standard for looking good in the ring with a unique custom smoking jacket designed for each UFC event.

Jordan Eberle looking good... and doing good

Jordan Eberle looking good... and doing good

Posted Jan 3rd, 2018

We'd like to send a big shout out to Jordan Eberle (who we dressed last summer for his wedding) for his work with TELUS on the We're #AllConnected Campaign.

Georges St. Pierre celebrates his win at UFC 217 dressed in King & Bay

Georges St. Pierre celebrates his win at UFC 217 dressed in King & Bay

Posted Jan 1st, 2018

After a 4 year hiatus, Georges St. Pierre celebrates a win at his comeback fight at UFC 217, wearing a King & Bay custom suit... and our unique lapel pin!

Athlete. Businessman. Husband. Whatever hat he's wearing, Jason Pottinger's definitely looking good.

Athlete. Businessman. Husband. Whatever hat he's wearing, Jason Pottinger's definitely looking good.

Posted Nov 2nd, 2017

The unique personal style of Jason Pottinger, former linebacker for the Toronto Argos turned CEO, was front and centre at his recent wedding.